There is No Such Thing as Social Media Marketing!
There is no such thing as SEO. There is no such thing as Online Branding. There is no such thing as PR. I can go on and on. While a few years ago such statements would be absurd, now we need to look at...
View ArticlePredictability of Social Media Marketing Campaigns
There is a clear industry transformation from guesstimation and vague resemblance of meaningful KPIs to a more scientific approach with measurable results and data analysis. The ROI of social media...
View ArticleHow to Build Brand Loyalty with Relationship Marketing through Ecommerce
To wow your customers, you should carefully map out the entire road map of their pre-shopping, shopping and post - shopping experiences. With pre-shopping experience, it’s a good idea to provide some...
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